Essays about: "Yakubu Dawud"

Found 1 essay containing the words Yakubu Dawud.

  1. 1. Impact of Gamification on Social Network Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yakubu Dawud; Suzanna Nikolic; [2020]
    Keywords : User-Generated Content; motivation; digital platforms; viral-marketing; social media; Business and Economics;

    Abstract : This thesis examines the motivational drivers of gamification that influence the willingness to interact among platform end users. Two elements of gamification, reward and challenge were used as independent variables while playfulness, recognition, enjoyment and social influence served as mediating variables. READ MORE