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Found 2 essays matching the above criteria.

1. 1. Preserving Intangible Cultural Heritage to Facilitate a Transition towards Sustainability : A Case Study of Tibet's Tourism Industry

   University essay from Blekinge Tekniska Högskola/Avdelningen för maskinteknik

   Author : Bingbing Pan; Yanni Shizhou; Carl Crone; [2007]
   Keywords : Strategic Sustainable Development SSD ; Intangible Cultural Heritage ICH ; systems thinking; backcasting; four sustainability principles 4SPs ;

   Abstract : The purpose of this paper is to give suggestions for how to preserve intangible cultural heritage (ICH) towards sustainability. We will use Tibet as a case study. READ MORE

3. 2. Competing in the Chinese Instant Noodle Market–A market research on the “Present Wheater”brand of the Hualong Group Co., Ltd

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yanni Shizhou; Shishang Gu; [2005]
   Keywords : Marketing Research; Market Targeting and Positioning; Consumer Market and Behaviour; the Marketing Mix; Pricing Strategy; Marketing Distribution Channel; Promotion Tools; Product Quality;

   Abstract : The thesis mainly discusses in two aspects. The first aspect is how the customers think of the “Present Wheater” of the Hualong Group and what the position of the “Present Wheater” is in the Chinese instant noodle market. READ MORE