Essays about: "YueXin Zhou"

Found 1 essay containing the words YueXin Zhou.

  1. 1. Video Ad Attributes and Engagement Intentions: A quantitative study of the effects of video ad attributes on viewers' engagement intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : YueXin Zhou; Hanwen Wu; [2021]
    Keywords : Mobile Games; Video Ads; Engagement Intentions; Ad Attributes; Social Media;

    Abstract : Mobile games have become more popular around the world, especially during the time of COVID-19. As a result, mobile game publishers spend more resources on mobile game marketing, and video ads have become a practice that is widely adopted. READ MORE