Essays about: "Hanwen Wu"
Found 1 essay containing the words Hanwen Wu.
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1. Video Ad Attributes and Engagement Intentions: A quantitative study of the effects of video ad attributes on viewers' engagement intentions
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Mobile games have become more popular around the world, especially during the time of COVID-19. As a result, mobile game publishers spend more resources on mobile game marketing, and video ads have become a practice that is widely adopted. READ MORE
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