Essays about: "ZAOXUAN XU"

Found 2 essays containing the words ZAOXUAN XU.

  1. 1. The Challenges of brand innovation in different brand portfolio strategies

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : ZAOXUAN XU; [2014]
    Keywords : Brand innovation; Brand portfolio; Brand innovation model; the category of new brand;

    Abstract : In today’s knowledge-based economies, the global competition has become fiercer. In order to respond to competition and gain a competitive advantage or, in some cases, survive, company takes a variety of means to improve its competitiveness. READ MORE

  3. 2. Analyzing how companies respond to competition in an Industry : A Case Study of two B2C e-commerce companies in China

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : ZAOXUAN XU; HOUQIANG WU; [2013]
    Keywords : Competition; E-commerce industry; China; Five forces model; B2C Company;

    Abstract : Nowadays global competition has become more and more rigorous when entrepreneur operates a company in e-commerce industry. Companies, which don’t acknowledge the effective ways to respond to global competition, fail to gain more market share and there is also a risk of losing their occupied market share. READ MORE