Essays about: "the category of new brand"

Showing result 1 - 5 of 32 essays containing the words the category of new brand.

1. 1. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
   Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

   Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

3. 2. Nomen est Omen: Nation Branding in the Republic of Moldova through the lens of discourse

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Gianina Vulpe; [2022]
   Keywords : Nation branding; national identity; critical discourse analysis; discursive practice; social practice; Moldova;

   Abstract : The Republic of Moldova is a relatively new state in Eastern Europe, formed as an independent country in 1991, after the fall of the Soviet Union. While nation branding efforts in Moldova are still in their infancy, the country’s tensioned historical legacy, divided identity and current discursive struggles make it a valuable, albeit highly unexplored subject for nation branding research. READ MORE

4. 3. Sustainable Influencers, Hot or Not? : An Exploratory Study of the Perceptions towards Sustainable Fashion Influencers on Instagram

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Marilyn Palin; Wilma Sköld; [2022]
   Keywords : Generation Z; Social Media Influencer; Sustainable Fashion; Instagram;

   Abstract : Background: Given consumers’ rising awareness of the environmental damages caused by the fashion industry, brands now discuss sustainability in relation to their products often through using social media platforms. With the ambition to shift consumers’ purchasing behavior, firms strive to collaborate with influencers to endorse their sustainable products. READ MORE

5. 4. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Hoff; Hugo Röken; [2022]
   Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

6. 5. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : James Brattström; Hugo Röken; Hanna Welander; [2021]
   Keywords : Blands; Brand Personality; Positioning; Me-too brand; Business and Economics;

   Abstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE