Essays about: "Zeliang Sun"

Found 2 essays containing the words Zeliang Sun.

  1. 1. Assessing the degree of customer satisfaction in grocery stores - a study on ICA

    University essay from Avdelningen för ekonomi

    Author : Zeliang Sun; Peng Shao; [2012]
    Keywords : Customer satisfaction; Grocery stores; Attributes; Sub-attributes; Gävle;

    Abstract : Aim:   It  has  been  demonstrated  that  customer  satisfaction  is  critically  important  to  the performance of grocery stores (Bamford and Xystouri, 2005). In Gävle, there is heavy competition among the three big brands - ICA, Willy:s and Coop. READ MORE

  3. 2. Volvo CE in China : a case study of dual - brand strategy

    University essay from Avdelningen för ekonomi

    Author : Peng Shao; Zeliang Sun; [2011]
    Keywords : Volvo CE; Lingong; Dual-brand Strategy; Synergy;

    Abstract : Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. READ MORE