Essays about: "Customer satisfaction"

Showing result 1 - 5 of 566 essays containing the words Customer satisfaction.

  1. 1. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
    Keywords : preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  2. 2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amelia Nablsi; Swapnajit Saha; [2021]
    Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

  3. 3. Beyond the Choice - A quantitative study on the ultimate impact of default delivery options on customer choice satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Österlund; Sara Hedman; [2021]
    Keywords : Consumer behavior; Last-mile delivery; Nudging; Default option; Choice satisfaction;

    Abstract : The dramatic rise of e-commerce has put pressure on online retailers to reduce the CO2 emissions of their increasing last-mile deliveries. One strategy retailers might apply in this context is the use of green defaults to push the customer's choice of delivery mode in a more sustainable direction. READ MORE

  4. 4. Analysing User Viewing Behaviour in Video Streaming Services

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ioannis Markou; [2021]
    Keywords : log analysis; user viewing demand; over the top; proactive resource scaling; time series forecasting; log analys; användarens visningsbehov; streamingtjänster; proaktiv resursskalning; videostreaming; prognoser av tidsserier;

    Abstract : The user experience offered by a video streaming service plays a fundamental role in customer satisfaction. This experience can be degraded by poor playback quality and buffering issues. These problems can be caused by a user demand that is higher than the video streaming service capacity. READ MORE

  5. 5. Do you mind talking to a chatbot? : A quantitative study about how chatbots affect the digital customer experience within Swedish banks. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Hultman; Mikaela Zarki; [2021]
    Keywords : Artificial Intelligence; Chatbot; Swedish Banking Sector; Technical Quality; Technical Service Quality; Customer Experience; Customer Satisfaction.;

    Abstract : This bachelor's degree thesis aims to increase the understanding of how chatbots affect the digital customer experience within Swedish banks. Furthermore, this study examines how bank chatbot's technical quality affects the digital customer experience. READ MORE