Essays about: "Zifei Tang"

Found 1 essay containing the words Zifei Tang.

  1. 1. Understanding Green Marketing with Marketing Mix : a case study on The Body Shop

    University essay from Avdelningen för ekonomi

    Author : Shanshan Li; Zifei Tang; [2010]
    Keywords : Green Marketing; Environmental Marketing; Marketing Mix; CSR; The Body Shop;

    Abstract : Aim: The purpose of the study is to investigate how a company blends its greenness sense into their marketing mix and marketing strategy and the response from the customers toward corresponding aspects.   Method: A case study was adopted. READ MORE