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Found 4 essays matching the above criteria.
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1. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market
University essay from Göteborgs universitet/Graduate SchoolAbstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE
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2. Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: May 30, 2012 University: Mälardalen University, Sweden Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: Creating Brand Awareness Through Event Marketing The Off-Field Competition of Sportswear Companies in the Olympics Authors: Laura Dolge and Malin Marmbrandt Purpose: The purpose of this paper is to research how companies are promoting themselves efficiently to increase brand awareness through advertisement in major sporting events, through viral marketing and athlete endorsement. Research Questions: Firstly: What are the major differences and similarities between the official and non-official sponsors and their marketing activities when creating brand awareness in sporting events? Secondly: How do official and non-official sponsoring companies increase brand awareness in sporting events through viral marketing activities? Thirdly: How do official and non-official sponsoring companies increase brand awareness in sporting events through athlete endorsement? Method: Data was collected with a qualitative multi-method approach that consists of observations of online social networks and media (netnography), and semi-structured interviews was applied. READ MORE
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3. Sail or not to sail? : How to use a ship as an event marketing tool to promote a country
University essay from Handelshögskolan BBSAbstract : Today’s globalization has led to a much higher degree of competition between countries to obtain attention, trust and respect from investors, tourists and consumers as well as media. A powerful and positive brand is therefore an important advantage in the competition. READ MORE
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4. Marketingplan for Vätternrundan
University essay from Institutionen för ekonomiAbstract : Aim: Vätternrundan is one of three cycling rides organised yearly in Motala,Sweden. It is one of the world’s largest cycling events in number of participants, but staying at the top requires constant reinvention and reconfiguration. READ MORE
