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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

3. 2. Co-located and Distributed Teams in Software Development Projects : An evaluation of differences in terms of soft factors, performance and cost efficiency in co-located and distributed teams

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Sejla Manjusak; [2019]
   Keywords : Co-located teams; distributed teams; offshoring;

   Abstract : Background It is evident that due to the globalization, offshoring and cross-national collaboration has become a natural evolution for many companies which have created the virtual world. The virtual world has many advantages, but when this is put into practice it turns out that there are also some disadvantages that affect the teams that are working with different sites. READ MORE

4. 3. Sustainable outsourcing : Trends in the clothing industry

   University essay from KTH/Industriell produktion

   Author : Diana Backelin; Patrik Welchermill; [2013]
   Keywords : ;

   Abstract : Globalization has led to freedom of trade between countries and allowed people to accessitems that were previously unavailable to them. This has in turn also lead to competitive pricing, making it possible for businesses to access much wider markets. READ MORE

5. 4. Cultural diversity in organizations : A study on the view and management on cultural diversity

   University essay from Företagsekonomi

   Author : Anneli Jonsson; Dhakshayene Holmgren; [2013]
   Keywords : Cultural diversity; Effects of cultural diversity; views on cultural diversity; managing cultural diversity;

   Abstract : Cultural diversity is a subject that has been getting growing attention not just internationally but also in Sweden in the 21st century. The globalization of economies and the migration has dramatically increased opportunities while also affecting organizations in a manner that it requires it to be more open and accommodative towards a heterogeneous working environment. READ MORE

6. 5. Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt

   University essay from Ekonomihögskolan, ELNU

   Author : Mahlet Taffese; Mohamed Ismail; [2012]
   Keywords : Market entry decision; Entry barrier; External factor; Internal Factor; Size and Host Country.;

   Abstract : Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has created enormous opportunity for international companies. READ MORE