Essays about: "alliance management capability"

Found 2 essays containing the words alliance management capability.

1. 1. What is Hiding in the Dark? : Learning Barriers to Building a Firm-Level Alliance Management Capability

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Julia Gernert; Lorin Schenk; [2020]
   Keywords : Strategic alliances; alliance management capability; learning barriers; intra-organizational learning; transfer of know-how; alliance management know-how;

   Abstract : Background Strategic alliances grant access to rare know-how, inimitable resources and valuable capabilities otherwise out of reach for a single firm. Existing alliance management literature focuses on the transfer of technical know-how between alliance partners. READ MORE

3. 2. Precision Marketing Management : probe into way of existence of chinese small and medium-sized enterprises (SMEs) by analyzing parker hannifin (china)

   University essay from Avdelningen för ekonomi

   Author : JUN LIU; [2011]
   Keywords : Precision Marketing; Lean Thinking; Strategy Management; Value Chain; Customer Value;

   Abstract : Purpose/Research questions Aiming at the problem that the management efficiency of many Chinese small and medium-sized enterprises is generally low, the paper is to find the method in the aspect of marketing management to improve the management for the enterprise to meet challenges of globale market competition. According to the thoughts of Kotler(2006, p814), the future marketing shall be in a direction towards holistic marketing from marketing department . READ MORE