Essays about: "application of servqual"

Found 2 essays containing the words application of servqual.

1. 1. ASSESSING SERVICE QUALITY AND CUSTOMER SATISFACTION USING SERVQUAL MODEL (A mixed-method study to assess service quality of ultrasound departments of private hospitals in Karachi city)

   University essay from Göteborgs universitet/Graduate School

   Author : Sakina Adnan; [2022-07-15]
   Keywords : Service quality; Service perception; Service expectation; Patient satisfaction; Ultrasonography; Sonographers;

   Abstract : Service quality and customer satisfaction are important concepts that companies need to understand to stay competitive in business and thus grow. Companies need to know how to measure these constructs from the consumer's perspective to understand their needs better and thus satisfy them. READ MORE

3. 2. Service Expectations and Perceptions of Exhibitors at TUR 2011- An Application of SERVQUAL Model on Service Quality Evaluation

   University essay from Göteborgs universitet/Graduate School

   Author : Junling Qian; Ling Wang; [2011-07-07]
   Keywords : ;

   Abstract : In stressing the imperative role of service quality in obtaining competitive advantage for events industry, this paper, using the SERVQUAL model, measures the service quality of the annual tourism event, TUR, at the Swedish Exhibition and Congress Centre in the city of Gothenburg by ascertaining the gap between exhibitors‟ expectations and perceptions. It identifies the difference in the importance of the RATER dimensions in exhibitors‟ expectation and perception. READ MORE