Essays about: "b2b s"

Showing result 16 - 20 of 142 essays containing the words b2b s.

  1. 16. Towards a Method for Utilizing Value-based pricing on Smart Services

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oskar Andreasson; Per Ole Lambrecht; [2022]
    Keywords : Smart Services; Value-based pricing; Revenue Model Design; Value Drivers; Willingness To Pay; Customer Perceived Value; Method Development.; Smarta tjänster; Värdebaserad prissättning; Intäktsmodelldesign; Värdedrivare; Willingness To Pay; Customer Perceived Value; Metodutveckling.;

    Abstract : Purpose - The purpose of this thesis was to develop a method for how practitioners can utilize value-based pricing of smart services. In order to fulfill this purpose, the following research questions were addressed: RQ1) How can firms identify value drivers for their smart services in order to understand customer perceived value? RQ2) How can firms match the perceived value of their smart service and what type of revenue model to use (i. READ MORE

  3. 17. Investigating Perceive Value in B2B Setting

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE

  4. 18. Digital Maturity and Organizational Resilience during Crisis : An Exploratory Single Case Study within B2B Sales Interactions during COVID-19

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mattias Blomkvist; Anton Eling; [2021]
    Keywords : Digitalization; Digital Maturity; Organizational Resilience; Sales Interactions; business-to-business B2B ; Digitalisering; Digital Mognad; Organisatorisk Motståndskraft; Sälj interaktioner; business-to-business B2B ;

    Abstract : Over the past decade, digitalization has played an increasingly important and prominent role in the competitiveness of businesses. The pace of digitalization is not slowing down and has only intensified rapidly over recent years. READ MORE

  5. 19. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Author : Ingrid Wendin; Per Bark; [2021]
    Keywords : data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

    Abstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE

  6. 20. Dermarome is launching a B2B website : A qualitative study which considers investment theories, and how a B2B website can influence the customer purchasing behaviour.

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Kalfas; Marlene Svensson; [2021]
    Keywords : beauty industry; investment rules; investment strategies; investment decision making; NPV; IRR rule; Payback rule; corporate investments; VRINE; Five forces; resource-based theory; customer purchasing behaviour; B2B; and B2B website;

    Abstract : Digitalization is an important aspect for future growth of all organizations, and especially in times like the past year where most of the world has been faced with covid-restrictions and lockdown. Dermarome is a leading skincare and beauty distributor and are currently in the process of launching a new B2B website and web-shop. READ MORE