Essays about: "behaviour change communication"

Showing result 1 - 5 of 83 essays containing the words behaviour change communication.

  1. 1. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Patricia Jahn; Veronika Barta; [2023-07-19]
    Keywords : Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

    Abstract : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. READ MORE

  3. 2. Cross-border Merger and Acquisitions: “The impact of tonality and effective communication on performance for acquiring firms” A study of Swedish companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elizabeth Ramirez Garcia; Muskan Mathur; [2023]
    Keywords : Merger and Acquisition; M A; Acqusiition; Value Creation; Tone; Tonality; Firm Performance; Profitability; Announcement; Press Release; Communication; Financial Communication:; Business and Economics;

    Abstract : The research examines the effect of tonality on cross-border mergers and acquisitions (M&A) based on press release announcements. The impact of effective communication, tonality, and positive and negative words on the investor's behaviour and firm performance will be analysed to understand the impact on internal and external stakeholders. READ MORE

  4. 3. To (m)eat or not to (m)eat? : Exploring the effectiveness of message appeals on packaging of meat substitutes, focussing on reaction.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Företagsekonomi

    Author : Marit Apon; Sven Paul Huijs; [2023]
    Keywords : meat substitutes; message appeals; reaction; Protection Motivation Theory; meat reduction; packaging;

    Abstract : Background: Environmental sustainability and climate change are of increasing concern. The agriculture and food sector generate a large negative impact on the environment, and whilst the awareness is increasing, limited change in behaviour is visible. READ MORE

  5. 4. A Change within a Change : A study of how a Scandinavian bank was challenged by the COVID-19 pandemic while moving operations abroad

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Oskar Lindberg; Hozan Arazo Dhaher; [2022]
    Keywords : Change management; emergent change; planned change; organisational change; multinational banking; organisational behaviour; COVID-19;

    Abstract : The world has been challenged by the COVID-19 pandemic since 2020. The pandemic affected all businesses, and the banking sector was no exception. Within this context, efficient change management (CM) is crucial to keep up with the changing business environment. Previous research has extensively covered the planned and emergent approaches to CM. READ MORE

  6. 5. Implications of “New Norm” on the management of project teams within the electrical power industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Waqas Baig; Zeeshan Talib; [2022]
    Keywords : Project management; Trust; New Norm; Electrical power industry;

    Abstract : Background: For an organization to grow, it is important that projects are completed timely with good quality. This requires that projects are managed successfully. Attributes of project managers, sub-project managers and team leaders help them to steer the projects in the right direction. READ MORE