Essays about: "benefits of strategic purchasing"

Showing result 11 - 14 of 14 essays containing the words benefits of strategic purchasing.

  1. 11. Exploring the portfolio approach in purchasing and supply management : - the result of an international survey

    University essay from Akademin för teknik och miljö

    Author : Ina Fang Sjöberg; [2010]
    Keywords : Portfolio; role of purchasing; purchasing and supply management; strategic importance; performance; purchasing proficiency; buyer competency; purchasing capability;

    Abstract : Although many scholars assert that portfolio approach can facilitate purchasing to live up to its strategic importance and contribute to company performance; and practitioners have applied portfolio approach in various purchasing activities, there are still limited empirical researches to confirm that portfolio can actually create the benefits. The purpose of the study is to explore the usefulness of portfolio approach as well as why companies decide to apply portfolio approach in purchasing and supply management. READ MORE

  3. 12. Offshoring to China : A case study of an SMEs offshoring to China

    University essay from Handelshögskolan BBS

    Author : Cecilia Johansson; Elisabeth Reischl; [2009]
    Keywords : Outsourcing; Offshoring to China; Purchasing; Networks; Relationships;

    Abstract : The rising globalisation, supported by rapid technology innovations has changed our current business environment within the last years. As a result, especially SMEs have to cope with a higher pressure of maximising their efficiency and competitiveness in order to survive on the market. READ MORE

  4. 13. Branding in the air : A study about the impact of sensory marketing

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Terhi Suhonen; Jenny Tengvall; [2009]
    Keywords : Sensory Branding; Sensory Marketing; Customer-Based Brand Equity; Human Senses; Perception; Brand Knowledge; Congruency; Unconscious; Bonding;

    Abstract : Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. READ MORE

  5. 14. Analysis of chip quality and value at Norske Skog Pisa Mill, Brazil

    University essay from SLU/Dept. of Forest Products

    Author : Agneta Färlin; [2008]
    Keywords : Norske Skog; roundwood chips; Sawmill chips; ScanChip; SCAN-CM; size distribution;

    Abstract : Norske Skog's pulp and paper mill in Pisa, Brazil, was purchased by Norske Skog in 2000. Norske Skog is a world-leading producer of newsprint and magazine paper, with 18 paper mills around the world. READ MORE