Essays about: "bidding algorithm"

Showing result 6 - 7 of 7 essays containing the words bidding algorithm.

  1. 6. Dynamic Retargeting : -The Holy Grail of Marketing?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Christoffer Johansson; Patrik Wengberg; [2017]
    Keywords : retargeting; dynamic retargeting; personalization; recommendation algorithm; bidding algorithm; behavioral algorithm; machine learning; big data; banner; ads; click through rate; conversion; return on investment;

    Abstract : To reach consumers with marketing in today's digital climate is in need of highly accurate and relevant ads. Consumer are in constant information bombardment and increasingly tougher competition is making it more complicated to reach your target consumers that wants to see and get what they want whenever they want it. READ MORE

  3. 7. Analysis of the Romanian Electricity Market

    University essay from KTH/Elektriska energisystem

    Author : Mario Salazar Galvez; [2005]
    Keywords : ;

    Abstract : As being applying to become a member of the European Union, Romania must, among many other things, accept the EU Electricity Directive from 1999 that stipulates how the energy shall be treated within the Union. In this Directive, it is clearly stated that all the countries within the European Union have to have a deregulated electricity market. READ MORE