Essays about: "billboard"

Showing result 16 - 17 of 17 essays containing the word billboard.

  1. 16. Who's there? - A quantitative study of the impact of the social context on advertising effectiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Frida Fogström; Malin Sundqvist; [2013]
    Keywords : Dissociative groups; Third-person effect; Social context; Symbolic consumption; Advertising effectiveness;

    Abstract : In this thesis the impact of the social context on advertising effectiveness is investigated. This was done by comparing how two different social contexts affected people's perceptions of an advertisement. The contexts were based on reference group theory. A quantitative laboratory experiment was conducted. READ MORE

  3. 17. "Fuck Bitches, Get Money" : Discursive assertions of masculinity and sexual orientation in hip-hop lyrics

    University essay from Institutionen för kultur och kommunikation

    Author : Daniel Claps; [2010]
    Keywords : hip-hop; linguistics; rap; homophobia; misogyny; womanizer; billboard; ice cube; lil wayne;

    Abstract : This essay investigates how male hip-hop artists assert different masculine identities in their song lyrics. The study considers songs released by American, male hip-hop artists during a 20-year time span, 1990-2010. The 20-year period has been divided into four periods spanning five years each, i.e. READ MORE