Essays about: "brand, target market"

Showing result 21 - 25 of 88 essays containing the words brand, target market.

  1. 21. The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Joanna Pilawa; Federica Piccone; [2020]
    Keywords : manufacturing process; perceived innovativeness; perceived quality; Business and Economics;

    Abstract : Title: The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries. READ MORE

  3. 22. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chetan Pruthi; Adarsh Tewari; [2020]
    Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

    Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE

  4. 23. Waterproof packing for urban outdoor : Development of two waterproof backpacks intended for daily bike commute, urban strolls and travel

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Anton Winnberg; [2019]
    Keywords : Product design; industrial design; waterproof; urban outdoor; backpack; commuting; Produktdesign; industriell design; vattentät; urban outdoor; ryggsäck; pendling;

    Abstract : Everyday, lots of people use some sort of bag to carry their daily equipment around, whether it is between home and work or any typ of spare time activity. This report covers a Master Thesis project in Industrial Design Engineering at Luleå University of Technology. The thesis concerns the development of two waterproof backpacks. READ MORE

  5. 24. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
    Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

    Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE

  6. 25. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Gessica Aguirre Plasencia; [2019]
    Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

    Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE