Essays about: "brand, target market"

Showing result 16 - 20 of 88 essays containing the words brand, target market.

1. 16. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

3. 17. Generation Z has opened the can

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Emma Carlzon; Isabella Rammasi; [2021]
   Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

   Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE

4. 18. ‘Living the Brand’ : A Qualitative Study on how Swedish Startups should Implement Employer Branding to the Core of their Business to Attract and Retain Top Talent

   University essay from Jönköping University

   Author : Lovisa Karlsson; Marielle Kaminsky; Frida Svedberg Isaksson; [2020]
   Keywords : ;

   Abstract : Abstract   Background: In today’s talent-driven marketplace, money is no longer a top priority. Instead, it is a company’s reputation - its employer brand - that speaks volumes to the current and potential workforce. READ MORE

5. 19. Do You Dare to Compare? The Effects of Comparative Advertising on Consumer Responses Towards the Advertised and Attacked Brands - A Case Study of Arla Foods and Oatly

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Louise Håkansson; Ebba Norberg; [2020]
   Keywords : Comparative Advertising; Market Position; Advertising Value; Malicious Comparative Advertising; Hierarchy of Effects;

   Abstract : In 2014, a long-stretched feud began between dairy company Arla Foods and oat milk company Oatly, and is continuously ongoing. The rivalry between the two companies includes advertising where the companies target one another, in different ways. READ MORE

6. 20. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
   Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

   Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE