Essays about: "Plus-Size"

Found 5 essays containing the word Plus-Size.

1. 1. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Hallberg; [2023]
   Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

   Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

3. 2. The representation of plus-size men in high fashion

   University essay from Stockholms universitet/Modevetenskap

   Author : Daniëlla Asare; [2023]
   Keywords : plus-size; men; fat; body; inclusion; representation; runway; high fashion;

   Abstract : The introduction of plus-size models in high fashion has been a highly discussed topic in recent years. Plus-size female models are slowly breaking their way through the boundaries of fashion’s standard for thinness and this can be observed through their visibility within major runway shows. READ MORE

4. 3. Body Positive Content on TikTok : A Critical Study on How Body Positive Content on Social Media Can Reinforce Body Negative Discourses

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Jonna Bayliss Larsen-Ledet; [2022]
   Keywords : Body positivity; body positive movement; body negativity; Multimodal Critical Discourse Analysis; TikTok;

   Abstract : This critical study examines how TikTok content from body positive trends may influence power relations and reinforce female body negative discourses. The study takes its departure primarily in Michel Foucault. However, additional researchers were brought in to expand on Foucault’s ideas by e.g. READ MORE

5. 4. How sustainable fast fashion and body inclusivity are shaped by class affiliation : A multimodal critical discourse analysis of class and health discourses in H&M’s communication

   University essay from

   Author : Chiara Savorelli; Victoria Cassola; [2021]
   Keywords : sustainable fashion; body positivity; body inclusivity; H M; multimodal critical discourse analysis; health communication; class discourse analysis;

   Abstract : This thesis investigates how body positivity and sustainability are discursively constructed by fast fashion brands. The brand chosen as a case study is H&M, as it describes itself as being both environmentally and socially involved. READ MORE

6. 5. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE