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Showing result 1 - 5 of 35 essays matching the above criteria.

  1. 1. Competitive cities and architecture. : A case study of Malmo, Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Nathan Frank Ó Néill; [2023]
    Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

  3. 2. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  4. 3. Development of an electric driveline model for multiscale road-cargo simulations

    University essay from KTH/Väg- och spårfordon samt konceptuell fordonsdesign

    Author : Runzhe Wu; [2022]
    Keywords : System Engineering; AnyLogic Traffic Simulation; Simulink Simulation; Driveline Model Building; C Program Execution; Systemteknik; AnyLogic Trafiksimulering; Simulink Simulering; Drivelinemodell; C Programexekvering;

    Abstract : Currently, the road cargo system with low or zero CO2 emission is under rapid development. Heavy-duty trucks with electrified driveline systems will be the workhorse of future freight. READ MORE

  5. 4. English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Björkman; Emma Larsson; [2022]
    Keywords : Cultural branding; iconic brands; identity brands; Arsenal F.C.; Manchester City F.C.; Newcastle United F.C.; English football clubs; Social Sciences;

    Abstract : Arsenal F.C., Manchester City F.C. READ MORE

  6. 5. The New Life Across IJ--Shaping an Innovative Community Model in Amsterdam Noord- IJ Plein in 2050

    University essay from KTH/Arkitektur

    Author : Qiwei Sun; [2022]
    Keywords : Urban Regeneration; Student Housing; Social-cultural Development; Innovative Community Design;

    Abstract : After Brexit, the city of Amsterdam has been boosting its attractive power for people around the world, becoming a major international centre in Europe and one of the most interesting social-cultural and innovation hubs of the globe. While the city grows, it pursues ambitious objectives related to sustainable development, social inclusion, housing shortage and heritage protection. READ MORE