Essays about: "branded retail app"
Found 1 essay containing the words branded retail app.
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1. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. READ MORE
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