Essays about: "building customer loyalty and retention"

Found 2 essays containing the words building customer loyalty and retention.

1. 1. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

3. 2. Understanding when customers leave : Defining customer health and how it correlates with software usage

   University essay from Uppsala universitet/Institutionen för teknikvetenskaper

   Author : Robert Åman; [2017]
   Keywords : Customer Success; Customer Relationship Management; customer health; perceived value; satisfaction; loyalty; retention; churn; SaaS;

   Abstract : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. READ MORE