Essays about: "burberry competitive strategy"

Found 2 essays containing the words burberry competitive strategy.

  1. 1. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    University essay from Ekonomihögskolan, ELNU

    Author : Anna Riberth; Sofia Ericsson; [2012]
    Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE

  3. 2. Crafting a Dual-Market Strategy : A case study of Burberry

    University essay from Sektionen för Hälsa och Samhälle

    Author : Annika Wemby; [2010]
    Keywords : Market driven; Market driving; Dual-market strategy; Burberry; organisational culture; vision;

    Abstract : In today’s competitive environment, companies compete for the same customers. Therefore, it is important to be able to satisfy the ever changing needs of customers. Companies can satisfy customer demand by learning about the customer and by alternating offerings in accordance to changing needs. READ MORE