Essays about: "channel of communication"

Showing result 21 - 25 of 555 essays containing the words channel of communication.

1. 21. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nina Roques; [2023]
   Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

   Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

3. 22. A visual representation of the Russo-Ukrainian War Through the Perspective of Ukrainian and Russian Milbloggers on Telegram

   University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

   Author : Julia Mazur; [2023]
   Keywords : Russo-Ukrainian War; Russia; Ukraine; Telegram; Mediatization; Media; Visual representation;

   Abstract : The theory of mediatized war implies that any study of conflict that takes place in modern times must also consider the impact of the media within that conflict, especially including new media and communication technologies. Images as visual representations of war have become a part of the information warfare and used to create narratives rooted in the culture of media witnessing (Mortensen) but sometimes entirely divorced from reality (Baudrillard’s simulacrum). READ MORE

4. 23. Digital Organizational Storytelling and Users: Case Study on the Perceived Role of Users in the Storytelling of the Digital Organization Kurzgesagt

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Pedro Alejandro Velazquez Bañuelos; [2023]
   Keywords : Digital Organizational Storytelling; Network Protocols; Digital Organizations; Narratives; Antenarratives; YouTube; Case Study.;

   Abstract : Aim – The thesis aims to advance the knowledge on the potential that user perceptions have in adopting a role in the digital organizational storytelling of a digital organization, and the impact of network protocols (the communicative codes, conventions, and language used in the digital world) in this process. Approach – The approach combines antenarrative and narrative analysis to understand the meaning, depth, and implications of user perceptions in the digital organizational storytelling practices. READ MORE

5. 24. FPGA Implementation of an Online Free-Space Optical Communications Test-Bed

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Hamza Mahmoud; [2023]
   Keywords : Test-bed; FPGA design; PRBS; FSO; Optical communication; Testbädd; FPGA-design; PRBS; FSO; Optisk kommunikation;

   Abstract : Free Space Optical (FSO) satellite communications is proving to be a key enabling technology for global connectivity with the ability to provide connection across Europe with only 12 ground stations. For this, Deutsches Zentrum für Luft- und Raumfahrt (DLR) is working on implementing a robust communication system for FSO on a Xilinx RFSoC Field Programmable Gate Array (FPGA)( ZU28DR). READ MORE

6. 25. Initial access for 5G mmWave private networks

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mei Li; [2023]
   Keywords : Private Network; Initial Access; Millimeter-Wave; Ray Tracing; Cell Search; Random Beamforming; Privat nätverk; Initial Access; Millimeter-Wave; Ray Tracing; Cell Search; Random Beamforming;

   Abstract : This research delves into wireless communication systems, with a particular focus on initial access processes, channel modeling, and beamforming strategies. The study involves meticulous channel data collection across diverse urban, suburban, and rural terrains, each presenting unique propagation challenges. READ MORE