Essays about: "Media"

Showing result 1 - 5 of 3836 essays containing the word Media.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  3. 2. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

  4. 3. Finding the right influencer – An exploratory study within the beauty industry

    University essay from Göteborgs universitet/Graduate School

    Author : Elias Davidsson; Danial Ahmad; [2019-07-04]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 4. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  6. 5. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    University essay from Göteborgs universitet/Graduate School

    Author : Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Keywords : Brand meaning negotiation; Sign values; Social media; Identity creation;

    Abstract : MSc in Marketing and Consumption.... READ MORE