Essays about: "channel strategies"

Showing result 1 - 5 of 153 essays containing the words channel strategies.

1. 1. Exploring the influence of ICT on Financial Inclusion and Mobile Money Services in Sub-Saharan Africa

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Noa Almfors; Klara Stenman; [2023-07-10]
   Keywords : Sub-Saharan Africa; Financial Inclusion; Information and Communication Technology; Internet; Mobile Money;

   Abstract : This thesis investigates the influence of two types of Information and Communication Technologies (ICT), internet and mobile phones, on Financial Inclusion (FI) and Mobile Money Mobile Money (MM) adoption in 24 Sub-Saharan African countries in the last decade. A unique feature of this research is the incorporation of an index measuring financial inclusion, developed specifically for this study. READ MORE

3. 2. Reconfigurable Intelligent Surfaces : Optimal Positioning and Coverage Improvement

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Noé Bernadas i Busquets; [2023]
   Keywords : 6G; Reconfigurable Intelligent Surfaces; Wireless Communications; Coverage; 6G; omkonfigurerbara intelligenta ytor; trådlös kommunikation; täckning;

   Abstract : Med framväxten av framtida mobilgenerationer bortom 5G, studeras nya teknologier för att tillgodose de förväntade kraven för framtida tjänster som Ultra-Reliable Low Latency Communications (URLLC) eller Virtual Reality. Bland dessa teknologier uppstår Reconfigurable Intelligent Surfaces (RIS) som en av de mest lovande på grund av deras förmåga att förbättra kanalen samtidigt som de bara ökar nätverkets energiförbrukning måttligt. READ MORE

4. 3. Mitigating Resistance to Change: Face-to-Face versus Digital Communication Channels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yuliia Hrabenko; Qiuji Chen; [2023]
   Keywords : Communication Channels Face-to-Face Communication Channel Digital Communication Channel Resistance to Change Readiness for Change Change Management; Social Sciences;

   Abstract : This study aims to discover the impact of face-to-face and digital communication channels on effective communication, focusing on their roles in mitigating resistance and creating readiness for change, ultimately leading to a reduction in resistance during change processes. The result is generated through a mixed method: literature research that reveals the role of communication in change processes, identifying key criteria of effectiveness of the communication that are used to analyze the effects of the channels; online surveys with 58 respondents to acquire the status quo of how individuals are communicated about changes, perceptions of advantages and disadvantages of the channels respectively, and the preference of communication channel that individuals would like to be communicated with; interviews with 10 professionals from diverse industries to acquire perceptions of communication channel effects from a managerial perspective, discovering complementary factors related to the effectiveness of communication. READ MORE

5. 4. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Linn Henriksson; Ellen Svärdh; [2023]
   Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

   Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

6. 5. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE