Advanced search

Showing result 11 - 15 of 40 essays matching the above criteria.

  1. 11. Building a Balanced Organizational Culture – Imagery in Corporate Storytelling : Metaphors and Translation

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Maria Eriksson; [2020]
    Keywords : Cognitive Linguistics; Conceptual Metaphors; English; Management; Organizational Culture; Storytelling; Swedish; Translation Strategies;

    Abstract : This study investigates the use of metaphors in corporate storytelling and the strategies that may be applied when translating these from English to Swedish. The conceptual metaphor theory was used as a starting point for the investigation of structural metaphors in particular. READ MORE

  3. 12. A climate for metaphors : an inquiry into the cognitive and discursive power of climate change metaphors, supported by a diachronic critical metaphor analysis of opinion articles published in three US newspapers

    University essay from Lunds universitet/Humanekologi

    Author : Kenneth Ravn; [2020]
    Keywords : climate change; political ecology; media; cognition; metaphor; discourse; sustainable development; ecological modernization; Social Sciences; Languages and Literatures;

    Abstract : The news media remains as one of the most important sources of societal uptake of climate change information. Its potential to covertly shape public perception and attitudes regarding climate change is therefore considerable but difficult to assess. READ MORE

  4. 13. Retaining or losing the conceptual metaphor : A study on institutional translation of metaphors in political discourse from English into Swedish and Spanish

    University essay from Stockholms universitet/Tolk- och översättarinstitutet

    Author : Ingrid Eriksson; [2019]
    Keywords : cognitive linguistics; conceptual metaphor theory; conceptual metaphor; metaphor; institutional translation; European Commission; migration; political discourse; kognitiv lingvistik; konceptuell metaforteori; konceptuell metafor; metafor; institutionell översättning; Europeiska kommissionen; migration; politisk diskurs;

    Abstract : The translation of metaphors has been analyzed and discussed for several decades, but there are not many multilingual studies that examine how metaphors are translated. The present study takes a cognitive approach to metaphor and investigates how translators at the European Commission handle metaphorical expressions and the underlying conceptual metaphors in political discourse. READ MORE

  5. 14. Metaphors and their Making: Bodily, conventionally and contextually motivated metaphors in inter- and intra-generational conversations

    University essay from Lunds universitet/Kognitiv semiotik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Björn Torstensson; [2019]
    Keywords : cognitive semiotics; iconicity; Motivation and Sedimentation Model; conventionality; embodiment; metaphor identification; signs; polysemy; Languages and Literatures;

    Abstract : This thesis examines and compares spontaneous metaphor usage in conversations within and between generations. It investigates to what extent they can be seen as motivated by bodily, conventional and situated factors with the help of the Motivation and Sedimentation Model (MSM), which operates with these three levels of meaning. READ MORE

  6. 15. Are metaphors worth teaching? : A study about the relation between the use of metaphors in L2 writing and high grades in the National test of English for year 9 in the compulsory education in Sweden.

    University essay from Luleå tekniska universitet/Pedagogik, språk och Ämnesdidaktik

    Author : Adriana Sturesson; [2019]
    Keywords : metaphors; writitng; national tests; MIP; EFL; L2;

    Abstract : The present study offers an initial exploration of the implications of metaphoric competence in L2 writing in the Swedish educational context. Metaphors from a cognitive perspective, are a core part of our daily lives. READ MORE