Essays about: "commercial websites"

Showing result 11 - 15 of 21 essays containing the words commercial websites.

  1. 11. Comparing message-oriented middleware for financial assets trading

    University essay from KTH/Data- och elektroteknik

    Author : John Eriksson; [2016]
    Keywords : Message-oriented middleware; MOM; RabbitMQ; ActiveMQ; Artemis; throughput; message; documentation; installation; Meddelandebaserade mellanprogram; MOM; RabbitMQ; ActiveMQ; Artemis; prestanda; meddelande; dokumentation; installation;

    Abstract : Many different message-oriented middlewares (MOM) exist today on the market. With different underlying designs, purposes and features, it is not easy to make the right choice of MOM for your system. The IT company Nordicstation is in such a situation where they need to make a choice of MOM. READ MORE

  3. 12. E-consumption : Website features' influence on the purchasing decision

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Erduan Behrami; Vladimir Deric; [2015]
    Keywords : features; buying process; consumer behavior; e-commerce; color; layout; product information; navigation; purchasing decision;

    Abstract : During the past two decades, as internet has spread across the world, bringing people and businesses closer, e-commerce has been on a rapid expansion. To be a part of the expanding market, businesses have put a lot of effort to understand consumer behavior online, and to adapt. READ MORE

  4. 13. Think global, act local! A cross-cultural study of five Nutella websites on adaptation

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Ilaria Gioia; Levke Blaas; [2014-07-01]
    Keywords : ;

    Abstract : The aim of the present research is to analyse commercial websites of the same global brand from a cultural perspective looking for the presence of cultural patterns which might reflect marketers’ awareness for the need of cross-cultural adaptation. Through a qualitative content analysis of main pages of in total five Nutella websites addressing Germany, Italy, Sweden, Canada and Australia, this paper targets to investigate how a global brand adapts to local cultures and more specifically which similarities/differences can be found on its websites and how these can be related to the culture of each country. READ MORE

  5. 14. Book Consumption in Convergence Culture : An Exploratory Audience Study of Media Repertoires of Book Consumption in the Tension between Participation and Corporate Control

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Matthea Dörrich; [2014]
    Keywords : convergence culture; audience studies; media repertoires; book consumption; explicit participation; implicit participation; exploitation; free labor; personal information;

    Abstract : Book consumption is no longer only a solitary practice of one person sitting in an armchair with a bound volume of their favorite novel or the latest paperback bestseller. Books have become part of what Henry Jenkins has termed convergence culture. READ MORE

  6. 15. The Commercial Chameleons on Social Network Sites - How native advertising affects ad and brand attitude among social network site users

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julie Rosenthal Brydolf; Caroline Söderberg; [2014]
    Keywords : social network sites; ad-context congruency; native advertising; task orientation; consumer attitude;

    Abstract : With the increased volume of commercial content online most social network sites have adopted so-called "native" advertising on their websites to convey marketing messages more subtly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its effects on ad attitude and brand attitude among social network site users. READ MORE