Essays about: "communication regression"

Showing result 16 - 20 of 115 essays containing the words communication regression.

1. 16. Competitive Strategies of Digital Platforms in New Markets : An analysis of the strategies and firm financial performanceof digital platforms entering competitive markets in theNordics

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : David Fouhy; Alfredo Pais; [2022]
   Keywords : PaaS; platform as a service; digital platforms; competitive strategies; return on assets; ROA; panel data; longitudinal data; panel data regression model; fixed effects; OLS model; firm performance; subsidy; seed and marquee users; piggybacking; micro market; profitability; quick ratio; debt ratio; working capital turnover ratio; sales growth;

   Abstract : Over the recent decade the world has seen an increase in businesses launching new, or changing theirbusiness model to, digital platforms. New and established businesses are flocking to digital platformsin order to evolve their business model and keep up with advancements in technology, such as cloudcomputing, which enables commerce and communication on a much faster and more streamlinedlevel. READ MORE

3. 17. The Shift Towards Flexible Workplaces

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Fabian Svanberg; Henrik Simonsson; [2022]
   Keywords : Remote work; university students; brand attractiveness; work-life balance; employer branding; multiple regression analysis; Social Sciences;

   Abstract : Den här studien ämnar att undersöka relationen mellan ett varumärkes attraktionskraft och ett arbetsgivarvarumärkes individuella dimensioner - specifikt gällande möjligheten för potentiella arbetstagare att arbeta flexibelt; helt, eller delvis på distans. Covid-19 har dramatiskt förändrat människors liv världen över, därför är målet att observera hur den här ändringen har påverkat hur studenter ser enskilda dimensioner av arbetsgivarvarumärkning som attraktiva, specifikt gällande balans i arbetslivet i relation till flexibla arbetssätt på distans. READ MORE

4. 18. The attitude behind TMTs sustainability strategies in the real estate industry : A quantitative study of the characteristics behind TMTs attitude towards the perceived gain of positive publicity by stakeholders if implementing a sustainability strategy.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simon Alderblad; Fabian Nilzén; [2022]
   Keywords : Top management teams; Upper echelon theory; Sustainability strategies; Positive publicity; Stakeholders;

   Abstract : Background & problem:  In a fast-moving environment where organizations are forced to meet changing stakeholder needs, the importance of understanding top management teams (TMT) becomes more prominent given their influential position. Further on, with a growing population, the demand in the real estate industry is deemed to have a continuous growth. READ MORE

5. 19. Humor as a Social Media Strategy : A mixed-methods research on humor, its types, contingencies, and favorability

   University essay from Jönköping University

   Author : Annika Romell; Rebecca Segedi; [2022]
   Keywords : ;

   Abstract : Abstract Problem: The social media era has forced brands and businesses to adapt to their shifting role with consumers. The interactive nature of platforms and the new social language has presented businesses and brands with new capabilities. READ MORE

6. 20. White Nicotine Pouches of Freedom?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Malin Nilsson; Emmy Nordin; [2022]
   Keywords : Femvertising; Greenwashing; Healthwashing; Intention to Purchase; White Nicotine Pouches; Social Sciences;

   Abstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE