Essays about: "community-based social marketing"
Showing result 1 - 5 of 9 essays containing the words community-based social marketing.
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1. Engaged Employees in Energy Conservation : exploring how to get there
University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskapAbstract : Energy consumption is one of the major contributors to greenhouse gas emissions and to climate change. Renewable energy sources are one way of mitigating the problem, but behavioral change and reductions in consumption are also required. READ MORE
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2. Targeting Plastic Recycling Intentions : Insights from a Community-Based Social Marketing Approach
University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskapAbstract : Mitigating the negative environmental impact of plastics is an important part of achieving the Sustainable Development Goals. Despite plastics having great recycling potential, it is the waste fraction with the lowest recycling rate in Sweden (with 33% being recycled). READ MORE
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3. Marketing of Community-Based Tourism : A case study of Central Asia
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE
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4. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. READ MORE
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5. Community-based Influence Maximization framework for Social Networks
University essay from Högskolan i Skövde/Institutionen för informationsteknologiAbstract : Maximizing Influence (IM) in social networks has a considerable role to play in the phenomenon of viral marketing, targeted advertisements and in promoting any campaigns. However, the Influence Maximization Problem is a very challenging research-problem due to it being NP-Hard and scaling with the social networks with millions of nodes and edges becomes very tough due to the computational complexities concerned with it. READ MORE