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1. Destination Image Perceived by Different Stakeholders: A Case of Fortress of Suomenlinna
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Destination image is a concept that can be interpreted in different ways. Image sender and receiver may perceive different images due to diverse information sources, purposes, goals and so on. This thesis is going to explore the destination image held by different stakeholders. READ MORE
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