Essays about: "consumer behavior in thailand"

Showing result 11 - 14 of 14 essays containing the words consumer behavior in thailand.

  1. 11. Factors influencing Swedish consumer decisions to buy holiday home in Thailand.

    University essay from Mälardalens högskola; Akademin för hållbar samhälls- och teknikutveckling

    Author : Chantharat Suwanpimon; Narukod Theerabanchorn; [2010]
    Keywords : Real Estate investment; Holiday Home in Thailand; Swedish Consumers.;

    Abstract : ABSTRACT   Date:                          May 28th, 2010 Course:                      EFO705 Master Thesis International Marketing Supervisor:                Konstantin Lampou Authors:                     Chantharat Suwanpimon [email protected]. READ MORE

  3. 12. The Evaluation of IKEA's Market Opportunity in Thailand : Based on Consumer Behavior in the Purchase of Home Furnishing Products

    University essay from Handelshögskolan vid Umeå universitet

    Author : Phantaporn Chaipornmetta; [2010]
    Keywords : ;

    Abstract : .... READ MORE

  4. 13. The impact of brand on Thai female consumer in purchase decision of foreign makeup product

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Anantaya Ponbamrungwong; Sirada Chandsawang; [2009]
    Keywords : Cosmetic; Makeup products; Brand equity; Purchase decision;

    Abstract : Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong & Sirada Chandsawang Title: The impact of brand on Thai female consumer in purchase decision of foreign makeup product Research Question: Does brand equity affect Thai female consumer in foreign makeup product purchase? Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. READ MORE

  5. 14. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
    Keywords : marketing strategies; wedding business; hotel;

    Abstract : Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE