Essays about: "Apiwat Suvagondha"

Found 1 essay containing the words Apiwat Suvagondha.

  1. 1. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
    Keywords : marketing strategies; wedding business; hotel;

    Abstract : AbstractDate: May 29, 2008Course: Master Thesis (EFO 705)Authors: Apiwat Suvagondha 790819Pattamaporn Soparat 840216Tutor: Tobias EltebrandtTitle: Creating marketing strategies for wedding business unit of Amari Atrium HotelProblem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel?Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel.Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE