Essays about: "consumer behavior in thailand"

Showing result 6 - 10 of 14 essays containing the words consumer behavior in thailand.

1. 6. Differences of Consumers’ Perception and Attitude towards Marketing Communication through media: comparison generation X, Y, and Z inThailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Rinporn Phanthong; Warunee Settanaranon; [2011]
   Keywords : Generation X; Generation Y; Generation Z; Consumer behavior; Marketing communication;

   Abstract : Date: June 1st, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO705) Title: Differences of Consumers’ Perception and Attitude towardsMarketing Communication through media: comparison generation X, Y, and ZinThailand Problem: How each generation perceive and react to marketingcommunication differently: comparison Generation X, Y, and Z. Research question: What are the particular differences ofperception and attitude towards marketing communication through media among eachgroup of consumers: comparison Gen X, Y, and Z in Thailand? Purpose: To compare differences of perception and attitude betweengeneration X, Y and Z towards marketing communication through the chosen media(television, print, and internet). READ MORE

3. 7. Consumer Attitude toward Spa in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Sirinya Panadis; Lalita Phongvivat; [2011]
   Keywords : Thai Spa; consumer attitude; Spa marketing; consumer behavior;

   Abstract : .... READ MORE

4. 8. Furniture Consumption in Thailand : A Kano model study of IKEA with implications for the strategy making process

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Prach Boonsener; Siti Nur Shahizah Mohd Thazali; [2011]
   Keywords : IKEA; Furniture retailer; Thai consumer behavior; Kano’s model;

   Abstract : This thesis is a study of Thai consumer behavior that affects the purchasing and servicing in the furniture retail industry. A market survey was conducted in Thailand to support this study. The target group of this study is people residing in Bangkok aged 25 year old and above. READ MORE

5. 9. Implementing and handling the weakness of dog insurance in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : NIPAPORN SOMBOONRUNGROT; SUPAPORN TECHAVICHIAN; [2011]
   Keywords : ;

   Abstract : Abstract   Title:                “Implementing and handling the weakness of dog insurance in Thailand” Course:            Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors:          Nipaporn Somboonrungrot                                                          SupapornTechavichian Supervisor:      Erik Bjurström                                    Examiner:        Ole Liljetors Problem:          Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE

6. 10. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
   Keywords : Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

   Abstract : Abstract Date: June 2, 2010 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111) Group number: 2462 Tutor: Konstantin Lampou Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention? Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand. Method: Quantitative research method via survey was used for this research. READ MORE