Essays about: "consumer behaviour models"

Showing result 1 - 5 of 66 essays containing the words consumer behaviour models.

1. 1. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
   Keywords : Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

   Abstract : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. READ MORE

3. 2. Neural Network-Based Residential Water End-Use Disaggregation

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Cajsa Pierrou; [2023]
   Keywords : Residential water end-use; Flow disaggregation; Time series classification; Artificial neural network; Smart water meter; Slutanvändning av vatten i hushåll; Flödesdisaggregering; Tidsserieklassificering; Artificiella neurala nätverk; Smart vattenmätare;

   Abstract : Sustainable management of finite resources is vital for ensuring livable conditions for both current and future generations. Measuring the total water consumption of residential households at high temporal resolutions and automatically disaggregating the sole signal into classified end usages (e.g. READ MORE

4. 3. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
   Keywords : Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

   Abstract : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. READ MORE

5. 4. Business Model Innovation for a Foodtech Startup : Solving Food Waste Using Real Time Spoilage Indicator

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Devanand Pasunuri; [2023]
   Keywords : ;

   Abstract : Food, an essential to human existence is also a major contributor to negative environmental and social impact due to the complexity of the food system, current ways of working of the stakeholders and consumer behaviour. This thesis deals with one such food product, fresh meat which has a high carbon footprint due to extensive land and water usage during production. READ MORE

6. 5. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
   Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

   Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE