Essays about: "costumer"

Showing result 1 - 5 of 59 essays containing the word costumer.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  3. 2. Concept initiation flow, including the offer- and order process

    University essay from KTH/Hållbar produktionsutveckling (ML)

    Author : Frida Hortlund; [2022]
    Keywords : Flow; processes; concept development; deviations; Flöde; processer; konceptutveckling; avvikelser;

    Abstract : The purpose of the thesis work was to look at the concept process and get an overview of the workflow for the concept initiation flow, including the offer- and order process, where the focus was on the concept part. The project was held at RBBP/RBBS, R&D Bus Body Department to follow the concept development team in Poland (DOL team). READ MORE

  4. 3. Recommender system for IT security scanning service : Collaborative filtering in an error report scenario

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jonas Thunberg; [2022]
    Keywords : Collaborative Filtering; Vulnerability Scanning; IT-Security; Recommender System;

    Abstract : Recommender systems have become an integral part of the user interface of many web applications. Recommending items to buy, media to view or similar “next choice”-recommendations has proven to be a powerful tool to improve costumer experience and engagement. READ MORE

  5. 4. Using Multiple Linear Regression to Estimate Customer Profitability in Consumer Credits

    University essay from KTH/Matematisk statistik

    Author : Andreas Almgren; [2021]
    Keywords : Bachelor Thesis; Mathematical Statistics; Multiple Linear Regression; Consumer Credits; Customer Profitability; Adverse Selection; Strategic Marketing; Kandidatexamensarbete; Matematisk Statistik; Multipel Linjär Regression; Konsumentkrediter; Kundlönsamhet; Snedvridet urval; Marknadsföring;

    Abstract : In cooperation with a consumer credit company based in Stockholm, this bachelor thesis investigates if the customer profitability in the consumer credit market can be predicted with multiple linear regression. Data collected before the initial credit was accepted and data connected to the account activity of the customers' first nine months are analyzed. READ MORE

  6. 5. Consumer’s Perceptions and Attitudes on Augmented Reality in Online Retail.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Indira Amaris Baños; [2020]
    Keywords : Augmented reality; Retail industry; Consumer attitudes; TAM; attitude components; Digital Marketing; customer experience; costumer value.;

    Abstract : This study discusses Augmented Reality (AR) as a digital marketing tool in online retail, with a special focus on the perceptions and attitudes which consumers hold towards the tool. The project, aims to give insights on how to study AR in online retail settings and also touches upon how different characteristics of augmented reality can impact the consumers attitudes towards products displayed or demonstrated with AR tools. READ MORE