Essays about: "cross cultural sweden and india"

Showing result 6 - 10 of 15 essays containing the words cross cultural sweden and india.

  1. 6. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE

  3. 7. Cultural Diversity: How to Manage a Cross-Cultural Workforce in a Global Organization : A case study between India and Sweden

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sofie Eriksson; Christoffer Hägg; [2016]
    Keywords : ;

    Abstract : .... READ MORE

  4. 8. Barriers and opportunities of offshoring strategies : The case of Indpro

    University essay from Uppsala universitet/Industriell teknik

    Author : Therese Smith; [2015]
    Keywords : Offshoring strategies; offshoring; Indpro; IT; India; Sweden; Customer; Vendor; Relations; relationship; Field study; The offshore project success model; culture; involvement; clear expectations; trust; project success;

    Abstract : Communication technology allows companies to deliver services electronically. This leads to a lower dependence on geographical location. Historically, companies have moved IT related work to countries where wages are lower to decrees costs. READ MORE

  5. 9. Selfies, dolls and film stars : a cross-cultural study on how young women in India and Sweden experience the use of digital images for self-presentation on social network sites

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Anna Wrammert; [2014]
    Keywords : Self-presentation; selfie; structuralism; tradition; SNS; identity;

    Abstract : .... READ MORE

  6. 10. How National Values Influence Entrepreneurial Behaviour: A Case Study of India and Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Johan Bjurman Bergman; Hugo Malmén Brodd; [2014]
    Keywords : Entrepreneurship; Culture; National Values; India; Sweden;

    Abstract : Entrepreneurship as a key driver of economic development is a notion that has gained traction in past decades. In addition, female entrepreneurship has been shown to encourage societal development and reduce gender inequality. READ MORE