Essays about: "customer loyalty mobile"

Showing result 1 - 5 of 16 essays containing the words customer loyalty mobile.

1. 1. Customer Loyalty in Mobile Banking : findings from the millennial generation

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Bondeson; Isak Lindbom; [2018]
   Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

   Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE

3. 2. Evaluation of the Profitability of Quality of Experience-based Resource Allocation Deployment in LTE Network : A Techno-economic Assessment based on Quality of Experience in Video Traffic

   University essay from KTH/Radio Systems Laboratory (RS Lab)

   Author : Uri Arta Ramadhani; [2017]
   Keywords : Quality of Experience; radio resource management; video quality; mean opinion score; revenue loss; upplevad kvalitet; radio resurshantering; videokvalitét; medelvärde av graderingarna; inkomstförlust;

   Abstract : In the current mobile telecommunication market, with slow growth in mobile subscriptions and increasing traffi demand, each mobile operator needs to manage their customer loyalty in order to maintain position in the market. To retain their customer's loyalty, the user quality of satisfaction needs to be preserved. READ MORE

4. 3. Exploring merchants’ adoption of mobile payments A qualitative study on Swedish merchants’ perspectives

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Ming Thoi; [2016-09-21]
   Keywords : Mobile payments; Merchants; Installed base; Network effects; Lock-in; Digital platforms; Path dependency; Multi-sided markets; Apps;

   Abstract : People have increased their usage of mobile devices in many aspects of their daily lives, especially within mobile payments. Mobile payments are expected to pave the way for an emerging cashless society. Merchants are considered those that create the market for other stakeholders by offering mobile payment instruments and services. READ MORE

5. 4. Customer Loyalty in the Swedish Telecommunication Industry : A case study at Telia

   University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Tekniska fakulteten

   Author : Juan Carlos Haro Vicente; Emelie Sun; [2015]
   Keywords : Net Promoter Score; loyalty; satisfaction; retention; mobile services; broadband services; multimedia streaming.;

   Abstract : There are two main purposes of this thesis. The first one is to get a better understanding of the aspects affecting customers’ loyalty in the telecommunication industry, in the context of when customers are using the services. READ MORE

6. 5. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Rehan Shaikh; [2015]
   Keywords : Customer relationship management CRM ; mobile CRM mCRM ; mobile services; customer loyalty; customer acceptance; technology acceptance model;

   Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE