Essays about: "customer satisfaction with customer loyalty"

Showing result 1 - 5 of 110 essays containing the words customer satisfaction with customer loyalty.

1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

   University essay from Göteborgs universitet/Graduate School

   Author : William Nordlund; Mattias Johansson; [2023-07-03]
   Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

   Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

3. 2. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

4. 3. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

5. 4. Bankens roll vid generationsskifte av skogsfastigheter : en studie av intressenters tjänstebehov

   University essay from SLU/Dept. of Forest Economics

   Author : Alice Sjölund; [2023]
   Keywords : fallstudie; fastighetsöverlåtelse; finansiell rådgivning; relationsmarknadsföring; semistrukturerade intervjuer; tjänstekvalitet;

   Abstract : Sveriges totala landareal består av cirka 28 miljoner hektar skogsmark. Tillsammans äger cirka 311 000 privata skogsägare drygt 50 procent av den svenska skogsarealen. Ägarbyten bland dessa skogsfastigheter sker kontinuerligt. READ MORE

6. 5. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE