Essays about: "customer service in ghana banking industry"

Found 2 essays containing the words customer service in ghana banking industry.

1. 1. The Impact of internet banking service quality on customer satisfaction in the banking sector of Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Richard Selassie Bebli; [2012]
   Keywords : Service quality and customer satisfaction.;

   Abstract : The development of information and communication technology (ICT) in Sub-Saharan Africa over the last two decades is drastically altering the way business is done in Sub-Saharan Africa in general and Ghana in particular. The banking sector is no exception to this revolution. READ MORE

3. 2. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
   Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

   Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE