Essays about: "data quality customers"

Showing result 16 - 20 of 406 essays containing the words data quality customers.

1. 16. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

   University essay from Umeå universitet/Företagsekonomi

   Author : Klara Brännström; Sandra Elstig; [2023]
   Keywords : Influencer Marketing; Customer-Based Brand Equity;

   Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE

3. 17. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

4. 18. Evaluation of Machine Learning techniques for Master Data Management

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Fatime Toçi; [2023]
   Keywords : Master Data Management; Machine Learning; data quality; data duplicates;

   Abstract : In organisations, duplicate customer master data present a recurring problem. Duplicate records can result in errors, complication, and inefficiency since they frequently result from dissimilar systems or inadequate data integration. READ MORE

5. 19. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bahdi Joelle; [2023]
   Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

   Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE

6. 20. Implementation of a WMS through a value co-creation lens : A Qualitative Study Of Valueco-Creation From A Company Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Karen Mendoza Albornoz; Emerald Baldove Orsander; Isabelle Thoong; [2023]
   Keywords : Warehouse Management System WMS ; Value co-creation; resource integration; customer; supply chain; SCM; implementation; challenges; actors; information management; supply chain management;

   Abstract : Background: Today most companies strive to offer logistics services in a highly competitive market. In the ecommerce sector a WMS is a crucial element since these systems can handle different amounts of volumes. Implementing such a system can contribute positively to the value creation. READ MORE