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Showing result 1 - 5 of 19 essays matching the above criteria.

1. 1. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Filippa Möller; Linnéa Wrobel; [2023]
   Keywords : Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE

3. 2. Teachers' Perspectives on the Use of Short Stories in the English Classroom : A qualitative study of English teachers' work with short stories in the multicultural classroom in Sweden

   University essay from Södertörns högskola/Institutionen för kultur och lärande

   Author : Alexandra Afram; [2023]
   Keywords : Short Stories; Literature; Teaching Material; Curriculum; Motivation; Learning Skills; Language Skills; Culture; Multiculturalism; Interculturality;

   Abstract : The purpose of this study aims to examine teachers' perspectives on the use of short stories in the English classroom at the upper secondary level in one municipality in Stockholm, Sweden. The study is a qualitative analysis of semi-structured interviews with 6 English teachers. READ MORE

4. 3. The Odd Couple

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jesper Gunnarsson; Lukas Morneweg; [2022]
   Keywords : Unconventional Brand Collaborations; perceived fit; brand partnerships; consumer culture perspective; Gen Z; Business and Economics;

   Abstract : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. READ MORE

5. 4. Mobile EU citizens and the law: A socio-legal study of Italians’ adaptation to Sweden’s legal environment

   University essay from Lunds universitet/Rättssociologiska institutionen

   Author : Carlo Nicoli Aldini; [2021]
   Keywords : European Union; mobile EU citizens; legal culture; legal consciousness; interlegality; Social Sciences;

   Abstract : When they migrate to another Member State (MS), EU citizens must adjust to a country whose legal environment is composed of both national laws and EU laws. Additionally, mobile EU citizens have their own legal culture which crafts the way they make sense of mundane circumstances and social interactions. READ MORE

6. 5. So that our children can dream : A study that follows five people’s emigration journey from North Macedonia to Sweden

   University essay from Jönköping University/HLK, Globala studier

   Author : Claudia Kamceva; [2020]
   Keywords : Unemployment; North Macedonia; Corruption; Migration; Work related migration; emigration; living standards; Arbetslöshet; Nordmakedonien; emigrera; levnadsvillkor;

   Abstract : I denna studie följer man fem olika personers erfarenheter av att ha flyttat från Nordmakedonien till Sverige för att arbeta. Studiens mål är att ta reda på vilka utmaningar individerna upplevde på den Nordmakedonska arbetsmarknaden samt orsakerna som lett till att individerna valt att lämna sitt hemland i hopp om en bättre framtid i Sverige. READ MORE