Essays about: "demographics"

Showing result 1 - 5 of 153 essays containing the word demographics.

  1. 1. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  2. 2. Data Segmentation Using NLP: Gender and Age

    University essay from Uppsala universitet/Avdelningen för datalogi; Uppsala universitet/Avdelningen för datalogi

    Author : Gustav Demmelmaier; Carl Westerberg; [2021]
    Keywords : Natural language processing; NLP; sentiment analysis; machine learning; demographics; demographic factors; gender; age; ethics;

    Abstract : Natural language processing (NLP) opens the possibilities for a computer to read, decipher, and interpret human languages to eventually use it in ways that enable yet further understanding of the interaction and communication between the human and the computer. When appropriate data is available, NLP makes it possible to determine not only the sentiment information of a text but also information about the author behind an online post. READ MORE

  3. 3. Personality Traits and Ad-block Use : A descriptive investigation of personality traits among ad-block users

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : August Bergsten; [2021]
    Keywords : Personality trait; Ad-block; ad avoidance; Big Five Inventory; Ineffective Marketing;

    Abstract : Advertisements have been in digital media for most of its lifetime. They have, however, been increasing with the years and more people are finding the number of advertisements to be excessive. Online users have therefore taken to avoiding advertisements by installing ad-blockers. READ MORE

  4. 4. Comparing Variable Selection Algorithms On Logistic Regression – A Simulation

    University essay from Uppsala universitet/Statistiska institutionen

    Author : KEVIN SINGH; [2021]
    Keywords : Simulation-study; stepwise-regression; backward elimination; lasso-regression;

    Abstract : When we try to understand why some schools perform worse than others, if Covid-19 has struck harder on some demographics or whether income correlates with increased happiness, we may turn to regression to better understand how these variables are correlated. To capture the true relationship between variables we may use variable selection methods in order to ensure that the variables which have an actual effect have been included in the model. READ MORE

  5. 5. Progression of psychological readiness to return to sport and the influence of covid-19 on rehabilitation after anterior cruciate ligament reconstruction

    University essay from Örebro universitet/Institutionen för medicinska vetenskaper

    Author : Ylva Zelleroth; [2021]
    Keywords : ACL reconstruction; psychosocial factors; ACL-RSI; rehabilitation; Covid-19;

    Abstract : Introduction: A successful return to sport (RTS) after anterior cruciate ligament reconstruction (ACL-R) demands optimal physical and psychological rehabilitation. Aim: Study the change in psychological readiness to RTS between three- and six-months post ACL-R, to associate psychological readiness to patient-reported knee function and identify factors associated to greater psychological readiness to RTS. READ MORE