Essays about: "descriptive methodology"
Showing result 41 - 45 of 193 essays containing the words descriptive methodology.
-
41. Google Searches and Stock Volatility - Evidence from the Danish market
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : In this thesis, we investigate the effect of online search activity approximated by Google searches on the volatility of the largest, most actively traded stocks listed on the Danish stock exchange. The interest in this relationship stems from an increasing number of retail investors entering the market in recent years. READ MORE
-
42. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research Question: To what extent do social media reviews’ effect on the purchase intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison? Purpose: The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. READ MORE
-
43. The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. READ MORE
-
44. Discovering the Dark Side : A Multiple Case Study of IOMC Instability in Triadic Relationships
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : Title: Discovering the Dark Side: A Multiple Case Study of IOMC Instability in Triadic Relationships Authors: Adam Hargrave, Iqra Ashfaq Mian, and Jan Peter van der Zwet Background: Within IORs, knowledge, activities, and resources are increasing shared amongst organisation members to obtain some sort of strategic advantage. Typically, forming a triadic relationship. READ MORE
-
45. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE