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1. Managerial practices and perception of how music affects customers’ shopping behaviour: an insight from clothing retailers :
University essay from IHH, FöretagsekonomiAbstract : Background Several researchers have studied atmospheric factors like crowding, col-ours, music and olfactory cues and tested their effect on shopping behav-iour. In the particular case of the influence of music in consumers‟ be-haviour, several notable observations have been made. READ MORE
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