Essays about: "download music"

Showing result 6 - 10 of 36 essays containing the words download music.

  1. 6. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Celina Johansson; [2020]
    Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

    Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE

  3. 7. Competition Images of Media Platforms: A qualitative study of market images and perceived competition structures of digital media platforms

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Gauffin; [2020]
    Keywords : Competition analysis; Market definition; Social constructivism; Endogenous competition analysis; Platform markets;

    Abstract : The field of competition is extensively studied, however little research has been done on competition from an endogenous perspective. As a result, organizational scholars know much about how firms should compete among themselves but very little about how firms define their competition. READ MORE

  4. 8. The quest to cut through the noise: Exploring the rationale of Artist - Record Label Collaboration in a transformed industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Nellie Bössa; Linda Lehto; [2019]
    Keywords : Creative Industry Organizations; Strategic alliances; Complementary assets; Governance mechanisms; Music industry;

    Abstract : Since its inception, the music industry has been characterized by collaboration between artists and record labels, i.e. strategic alliances. With the emergence of digitalization, the conditions for this collaboration have changed, the option to produce and publish music independently inducing an explosion of independent artists. READ MORE

  5. 9. Sweden - we have a result! : The Melodifestivalen Brand and its Implications

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Charlie Bech-Jansen; Robin Eriksson; [2019]
    Keywords : Melodifestivalen; Brand Equity; Priming; Consumer Attitudes; Marketing Activities;

    Abstract : Melodifestivalen is one of Sweden's most viewed television programs. However, for the past few years, its viewings and ratings have suffered a decline. One explanation for this phenomenon is a change in the consumers' attitude towards the program, and a shift in Melodifestivalen's brand equity as a result. READ MORE

  6. 10. Factors influencing the choice of brands of music services among Russian consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Kseniia Gunko; [2019]
    Keywords : Discrete Choice Models; Multinomial Logit; Best-Worst Scaling Method; Music Streaming Services; Brands;

    Abstract : This paper examines the attitude of consumers towards music streaming services in Russia. The main goal of the research is to define the level of preferences of different features of the services and to match them to the brands present in the market. READ MORE