Essays about: "download music"

Showing result 21 - 25 of 36 essays containing the words download music.

  1. 21. Use The Right Music - A quantitative study of how Popular and Up-and-Coming music can affect the perception of a brand

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Bergström; Johan Girell; [2014]
    Keywords : Popular Music; Up-and-Coming Music; Likeability; Brand Perception; Congruence;

    Abstract : The use of music in commercials has often been an aid in order to make customers experience the brand more positively. What have not been fully investigated are the different uses of hit list music, Popular music, and the so-called Up-and-Coming music, music that has not yet reached the hit lists. READ MORE

  3. 22. The Brands Are Alive With The Sound Of Music

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Wendelstam; Andrea Ringblom; [2014]
    Keywords : Brand Equity; Sound Branding; Sound-a-like; Consumer Marketing; Music; Market Communication; Emotions; Effective Advertising;

    Abstract : Today, the presence of brands in media is greater than ever, making consumers consciously as well as unconsciously filter out the commercial white noise. The need for a stronger top of mind conditioning is increasing and being able to address consumers' emotions is a competitive advantage now needed in marketing. READ MORE

  4. 23. Embracing Disruptive Innovation within the Swedish Music Industry. A Case Study approach to Spotify's game-changing effect on Sony Music Sweden's business model.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Leah Steffensen; [2013]
    Keywords : music industry; record label; disruptive innovation; Spotify; Sweden;

    Abstract : Record labels have been continually plagued with different forms of disruptive innovation throughout the past century requiring them to be nimble. Swedish streaming phenomenon, Spotify, introduced a new way of legalized music consumption to the market to counter the threat of piracy causing record label executives to once again rethink their business model. READ MORE

  5. 24. To download a movie or to buy fake branded clothes? : a study of consumers’ attitudes towards counterfeited and pirated products.

    University essay from Sektionen för hälsa och samhälle

    Author : Jamal Natour; Rewa Leila Anabtawi; [2012]
    Keywords : Counterfeit products; Piracy; Consumer attitude; Physical products; Digital products; Luxury brands; Genuine luxury brand; Illicit forged products;

    Abstract : Purchasing counterfeited luxury products and downloading pirated items have becomemore common nowadays. Fashion and IT industries are affected negatively by consumers’supportive attitude towards piracy and counterfeits. Many luxury branded companies havetheir exclusive brand names stolen by counterfeits producers. READ MORE

  6. 25. You Really Got Me - An Investigation of the Impact of Sound Branding on the Consumer Mindset

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Aline Rauh Müller; Lukas Rose; [2012]
    Keywords : Sound Branding; Consumer Mindset; Brand Fit; Personal Music Relevance; Personal Music Taste;

    Abstract : Sound branding - working strategically with music in order to achieve the company's communication goals - has gained great importance in the last years due to visual clutter and the need to create emotional ties, as well as to interact with customers. An experimental study with 133 students residing in Sweden aims at investigating how brand fit, personal music taste and music relevance can impact brand associations and attitude formation. READ MORE