Essays about: "ethos pathos logos"

Showing result 6 - 10 of 26 essays containing the words ethos pathos logos.

1. 6. The Search for Executives - A qualitative study exploring the reasonings of an executive search consultant

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Qendresa Balaj; Wilhelmina Finell; [2020]
   Keywords : Executive search; Biased recruitment practices; Ideal of an objective mission; Candidate suitability; Modes of persuasion;

   Abstract : This thesis aims to explore executive search consultants' reasonings for a candidate's suitability for a given position, and whether or not these align with the industry's ideal of an objective mission. In total, three research consultants and six recruitment consultants have been interviewed at one executive search firm (ESF). READ MORE

3. 7. A Critical Discourse Analysis of Cosmetic Products for Women and Men

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Aliki Anna Souta; [2018]
   Keywords : masculinity; femininity; gender; semiotic; linguistics; CDA; colour; font; connotation; language; cosmetics; package; products;

   Abstract : By making a CDA the linguistic and semantic features in cosmetic products are going to be examined. For the purpose of this study, 99 products, from two companies, are analysed in order to find out if the marketing teams of the companies are using different linguistic and semiotic features in order to persuade their target group. READ MORE

4. 8. Aristotle on social media? : Investigating non-profit organizations’ usage of persuasive language in their posts on Twitter and Facebook

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Amanda Nelzén; [2018]
   Keywords : Aristotle’s triangle of rhetoric; ethos; pathos; logos; pathos; non-‘profit organizations; persuasive language; social media platforms;

   Abstract : This study investigates how non-profit organizations market their organizations and persuades their audience on two different social media platforms. The aim is to examine four non-profit organizations’ use of persuasive language in their Facebook and Twitter posts.  in their Facebook and Twitter posts on their social media pages. READ MORE

5. 9. The myth of the Red Line : an international relations analysis of the Obama administration’s argumentation for and against a military intervention in Syria

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Ronja Hasan; [2018]
   Keywords : International relations; International relations theories; Barack Obama; The Obama administration; Military intervention; Syria; Argumentation analysis; Ideological analysis; Law and Political Science;

   Abstract : This paper aims to examine the arguments proposed by the Obama administration regarding a U.S. military intervention in Syria due to the use of chemical weapons by the Syrian regime in 2013. READ MORE

6. 10. May I Interest You in a Freshly Brewed Presidential Candidate? : An Analysis of Presidential Campaign Television Advertisements in the United States, 1952-2016

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Simon Johansson; [2017]
   Keywords : Professionalisation of political communication; The AIDA-model; Rhetorical political analysis; Political advertising; Presidential election campaign;

   Abstract : This study aims to shed light on the relationship between the commercial advertising model AIDA (Awareness/Attention, Interest, Desire, Action) and political television advertising, with a historical perspective being of extra interest. In order to do so, the study made use of theories concerning the AIDA-model, representation, rhetoric (with focus on ethos, pathos, and logos), and the professionalisation of political communication. READ MORE